Capture North Studios - Multi-Stage Campaign
Working alongside business owner, I helped to build their brand presence online and create Capture North’s brand voice. Starting with a website redesign (including all copy); social media branding and persona creation; copy for social media posts; ghostwriting the blog; working together with the photographer/graphic designer with template creation.
Ghost Writing
“These dogs have been through so much, and some have travelled around the world to their Toronto Foster Paw-rents. Every shoot has its challenges, and I’d say for these pups it was winning their trust. My favourite pup was Toto. Toto came to Coveted Canines from Mexico— a country I’ve lived in. Toto walked in and found the corner. Eventually, I was able to convince him to sit in my lap— but then he became so comfortable with me that’s all he wanted to do!””
Web Copy and Design
A full redesign of Capture North’s website. Giving each service offered it’s own unique landing page. Creating all website copy and all brand assets.
Organic Social Media Campaigns
Starting with building a brand persona and content branding guide. Updating profile for best results, setting up highlights etc. Write post copy (creating brand voice) on Instagram, Facebook, Pinterest and LinkedIn, and schedule them according to the content calendar. Work with Photographer/Graphic Designer to create templates for stories.